anna zahler

Target Wonderland

What it is:

Target Wonderland was an annual immersive experience filled with fun activities, sweet treats, photo ops and more. While the theme and location evolved each year, the goal remained the same: To bring joy to families during the holiday season.

As lead writer bringing this to life each year, I oversaw copy from our agency partner, acted as creative director and writer over all out-of-home content and Target.com landing pages, and led the on-site photo/video documentation.

2019: New York

2023: New York, Dallas and LA

2024: New York, Atlanta and Dallas

Why it’s in here:

I love working on events. Like really, really love it. The early days of concepting the big idea, ideating fun, engaging activities and giveaways, choosing the perfect location and creating the marketing materials—it’s all just FUN. But to me, the best part is everything (and I mean everything) that happens on site: the good, the bad, and the (at times) very, very ugly. When you need to get scrappy and need all hands on deck? Put me in, Coach. I can whip up a social post to drive traffic, run an activation, manage the line, hand out swag or tackle last-minute problems that need to be solved, like, yesterday.

Wonderland Sizzle

Target's Annual All-Team Meeting

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Ulta Beauty at Target

Target Branding

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Target Finds

Target Finds inspires and delights guests through highly curated, socially reactive and seasonally relevant storytelling while showcasing some of the most unique and unexpected products Target sells.

Target Halloween

Our goal for this work was to let guests know that "tricking out your home/costume/candy doesn't have to be tricky" with Target. It was all about the ease of getting everything you need in one place, and having options for everyone. We used fun "tricks" in our videos, paired with the message "Target's the trick to _______" to bring this to life in a fun way.