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anna zahler
copywriter
Target Wonderland was an annual immersive experience filled with fun activities, sweet treats, photo ops and more. While the theme and location evolved each year, the goal remained the same: To bring joy to families during the holiday season.
As lead writer bringing this to life each year, I oversaw copy from our agency partner, acted as creative director and writer over all out-of-home content and Target.com landing pages, and led the on-site photo/video documentation.
2019: New York
2023: New York, Dallas and LA
2024: New York, Atlanta and Dallas